Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends.
Now some people might make the case that because Google has all of this data they are eventually able to sort it out back of the house and it’s not an issue at all. However, by creating all of this unnecessary complexity at the URL level, Google is intentionally making the web a more difficult place for less sophisticated crawlers, spiders, and search engines to deal with. Basically they are laying down land mines to slow or trip up the competition. But that’s not something we would ever see come from the home of lava lamps and bean bags chairs, right? Right …
Read more about it @ Google Official Blog
